The APLD Virtual Chapter's goal for Group Mentoring is to provide emerging professionals, professionals and student members with information to help them become better designers and better businesspeople.

Topics will be centered on the APLD Core Competency of Professional Business Practices. Members are welcome to join individual meetings or to sign up for a full “semester”. Each meeting will count as 1 hour of APLD CEU.

The sessions will be led by experienced professionals both in and outside of the design field. Rachel Gioannini is heading up the program—she's an experienced landscape designer and educator, as well as an Assistant Professor at New Mexico State University.

Classes will take place on Zoom, with Q&A after each session.

PRICING: TBD - Sign-up link coming soon!

WHEN
First Thursday of the month (except January).

12 - 1 p.m. EASTERN TIME.

BLOCK 1:

Session 1: January 8, 2025

Session 2: February 5, 2025

Session 3: March 5, 2025

Session 4: April 2, 2025

BLOCK 2:

Session 1: September 3, 2025

Session 2: October 1, 2025

Session 3: November 5, 2025

Session 4: December 3, 2025

TOPICS (subject to change):

BLOCK 1:

• Setting financial goals

• Expanding streams of revenue

• Panel discussion: value of networking and developing allies

• Photographing your work for media, awards and certification

BLOCK 2:

• Being a compelling and inspiring speaker/inspiring confidence from clients

• What to do with “spare” time that is still useful for the company

• Panel discussion: project management, client red flags, branding, logos, taglines, marketing ideas, keeping focused, systems to track

• Inquiries, phone calls, billing, sign rates, and what marketing is bringing you clients

RECORDINGS—We will NOT be recording these sessions. The goal is to build community and to engage as a community through interaction. Therefore, these are LIVE sessions. We can't wait to learn and grow together!

SPACE IS LIMITED—do not procrastinate! We are excited to have all landscape designers learn about topics not covered in Design School, including business and professional topics that will enhance our practices.